Worked as the primary designer and creative director for Lead Feather, Pretty Lake, Gull Lake View, and other freelance projects. Over 15 years of marketing experience designing advertisements, print collateral, sales materials, website enhancements, and artwork, while contributing new photos, videos, and additional marketing assets for several brands. Developed & designed hundreds of print and digital pieces over the last 15 years. There are several examples of brochures, flyers, ads and more at pauliecohen.com/designer
Have designed and refreshed over a dozen websites using html, CSS, and templates within WordPress, Concrete5, & Drupal.
Continually eager and qualified to get the right shot with a camera. Contributed thousands of photos for several brands (including over six thousand new images to the photography portfolio at Pretty Lake). Dedicated to the belief that the right image can significantly accelerate an organization’s goals — and thrilled about dozens of real-world success stories as a photographer. Examples can be seen at pauliecohen.com/photographer
Expanded video marketing assets with WMU, Pretty Lake and Gull Lake View. Designed, storyboarded, filmed, and edited “Hole of the Week” video series with over 140,000 videos viewed at Gull Lake View. A creative mind, sharp eye, good camera gear, and technical abilities have provided a professional product without the extensive external production expense. pauliecohen.com/videographer
Creativity has always been my primary ingredient for success, and “creative” goes beyond asset development. Through working in lean environments, I learned it’s critical to get good at as much-as-possible while stretching into other departments to fulfill the organizational goals. This has cultivated a broad and deep set of skills. With Pretty Lake: designed and facilitated custom team-development experiences for youth, groups, and corporate teams; utilized both technical and soft skills to ensure physical and emotional safety on climbing structures, ropes courses, and ground initiatives (that I helped build and maintain). Creatively developed new programs to meet the mission and vision of the organization. With Lead Feather: designed multiple-day journeys in remote locations across the country; with Schweitzer: researched, developed, and executed thousands of programs, events, and activities for guests while processing program evaluations and increasing participation by over 400%.